December 2, 2023

How to optimize a LinkedIn profile, when conducting a LinkedIn search for the goods and services you offer, do your customers see your profile?  No problem. You may improve your LinkedIn profile to increase your visibility with the help of our best easy optimization recommendations.

How to Optimize a LinkedIn Profile72% of contemporary buyers search for an informed and optimized LinkedIn profile before engaging a sales professional when determining whether to deal with them.

If your personal brand is nonexistent and your LinkedIn synopsis is terrible, that might be a fairly terrifying thought.

What if someone searches for you on Google and finds that your profile is hardly there? Or even worse, no one ever finds your profile.

This kind of circumstance ought to have individuals thinking about optimizing their LinkedIn profiles.

The cost of inaction (COI) can damage your reputation and destroy your business!

Utilize the following LinkedIn SEO advice to make sure these decision-makers can find your profile when you are doing LinkedIn prospecting.

With the help of these LinkedIn profile optimization suggestions, you can make sure that your profile adheres to current SEO.

Best practice and addresses the problems that your potential customers and clients are now encountering.

One of the best methods to begin a sales conversation is to be found by your potential customer during the buyer’s journey’s research stage.

Your LinkedIn Profile Optimizing

In addition to your LinkedIn SSI score, there are a ton of other factors to take into account while Optimizing your LinkedIn profile.

It goes without saying that you should include keywords in your LinkedIn profile picture and banner.

As well as your titles and the text in your experience and about (summary) sections. obtaining testimonials and recommendations that contain keywords.

Don’t overuse the same keywords in your profile.

These outdated methods of keyword stuffing don’t work anymore and won’t aid in your LinkedIn Optimization.

While you should repeat the most crucial keywords several times, don’t forget to also include closely related alternatives.

You can use versions of “Social Selling,” such as “Digital Selling” and “LinkedIn profiles,” to make your profile more visible.

In searches. Simply said, using these recommendations for LinkedIn profile SEO Optimization is wise marketing.

Who will show up in your buyers’ searches if not you? Test it right away to see if your rivals have an advantage. Perhaps it’s time to improve your LinkedIn profile.

Tips for Improving Your LinkedIn Profile

The algorithms used by Google and LinkedIn to determine what information appears in searches are different. LinkedIn considers two factors:

the frequency with which you utilize the keywords in your profile and how highly they are ranked by the network of the searcher.

As each network is unique to the individual, so are the search results for each searcher. Here are 15 things to concentrate on to optimize your LinkedIn profile in light of this context:

Connect with Useful Clients

What is the connection between connecting and SEO? Considering that LinkedIn takes into account your connections to the “searcher.”

If you have first-level connections on LinkedIn, your profile is more likely to appear on the first page of results. Connecting with prospects is crucial, therefore.

(We go into great detail on “turning connections into conversations” regarding the greatest connecting techniques.)

The Name of Your Profile Image

Rename your profile image before posting it using the pertinent keywords you found.

Your LinkedIn profile photo will probably appear when people search for such terms on Google, which could result in a direct return of visitors! For instance, my profile picture says:

Viveka von Rosen is a keynote speaker for LinkedIn who specializes in social selling and digital sales training.

Give Your Background Image a Name

Before uploading your banner or background image to your profile, just like with your headshot, be sure to rename it and add keywords.

Make sure to include the two or three that are most significant to you in the banner and headshot image files.

Put Text in the URL Link

In the intro LinkedIn profiles, you can now include a link. If you have LinkedIn Creator Mode enabled, you will notice a spot to put your link if you scroll all the way to the bottom of the intro area, following the contact information section.

Once you’ve saved it, return to the intro section where you’ll notice that you can now add text to your url. 30 characters maximum.

Put Words and Phrases in the Title of Your Article

Your work title should not be your LinkedIn headline! Use your headline’s 220 characters to address your audience instead.

(You can now use the LinkedIn mobile app or your laptop to achieve this.) Mention the people you assist, what their issues, problems.

However, the point of suffering is, and give an example of how you do it. Incorporate words and phrases related to your area of expertise.

Value Should be Stressed in Your About Section

Your LinkedIn profile’s “About” section, formerly known as the “LinkedIn Summary,” should, first and foremost, be customer-focused.

You have 2600 characters to make a strong impression on the reader.

At Vengreso, we advise clients to “Make your LinkedIn Profile a Resource, not a Resume.” Make sure you use the appropriate buyer-centric keywords.

So that your target audience can find you and access your material is part of turning it into a resource.

While LinkedIn SEO optimization is important, the organization, narrative, and insights you offer in your About section are even more crucial. A summary that is customer-focused increases credibility and goodwill.

To Your Experience and Featured Sections Add Media

Make sure to use keywords in the titles and descriptions of your media when adding it to your Featured and Experience sections.

Be careful not to just include a list of keywords in your title and description; rather, make sure that they appropriately reflect the extra media.

It goes without saying that you want to share any articles, testimonies, recommendations, white papers, use cases, or other anything that you think your reader could find beneficial.

The Experience Section Should Include Keywords

Add keywords and phrases next to your job title in the Experience section as opposed to just listing it. Chief Visibility Officer is my official title, but this is what I want everyone to know:

Expert in personal branding and social selling; co-founder; chief visibility officer at LinkedIn.

When writing this section, keep in mind to expand on the 2000 characters in your experience section. Your Experience seemed to read more like a résumé.

In spite of this, you should continue to concentrate on your network, how you and your business benefit them and even provide a few examples of how you might help them.

Never forget that you want your LinkedIn profile to add value to your professional network.

Personalize Your LinkedIn URL

My LinkedIn profile is the first link you’re likely to find under the sponsored advertisements when you Google “LinkedIn Expert” OR “Viveka von Rosen.”

If it weren’t for LinkedIn, I would have had to spend a LOT for that placement or be much better at SEO to achieve that level of visibility.

By changing the characters LinkedIn automatically assigns, you can achieve the same result. It’s easy to make sure people will discover you when they search for you by personalising your LinkedIn URL.

Particularly important for those with common names is a personalized URL. I can be reached at

Enhance Your Profile with More Profile Sections

Include more sections on your LinkedIn profile. You may simply add more sections to your LinkedIn profile.

In order to include more keywords and phrases that your customers are likely to use when searching for your goods and services.

Use the Accomplishments part of your profile, for instance. Include publications, projects, organizations, and honors you’ve received in this section. Case studies and business projects are a couple of potential choices.

You didn’t perform them in a silo in many instances. So make sure to tag others. Afterward, you’ll appear on their profile and start utilizing their network for search results.

Obtain Recommendations

Similar to Accomplishments, when someone submits a suggestion for you to put on your profile, you appear on their profile.

Even while the testimony alone is potent, the fact that it can make it simpler for others to find you is a bonus.

Improve Your Skills

Recruiters can use this section to locate applicants who have the abilities they need. Consequently, for you to get the most out of your LinkedIn SEO, you must use the appropriate keywords and phrases here.

Aim to have more than just “customer service,” “leadership,” or “Microsoft Office” abilities.

Rather, use distinguishing terms and phrases in your resume, like “Strategic Selling Skills” or “Leadership Development.”

Then, ask your loved ones, coworkers, and friends to support you. Because size counts in LinkedIn’s algorithm.

In Your Posts, Use Hashtags

Hashtags can greatly improve your exposure in your content (publications, updates, and videos).

You have a great chance to establish your thought leadership on particular subjects, show up in searches, and produce original hashtags for your business.

LinkedIn postings with at least one hashtag generated 29.59% more impressions than posts without hashtags, according to Scott Ayers of Agorapulse Social Media Lab.


Think about Including:

  • 1-2 hashtags that are really well-liked (you may use LinkedIn’s search to discover how many people are following a hashtag).
  • 1–2 hashtags that are “niche” Despite the fact that they may not have many followers, your niche is aware of and employs them.
  • When appropriate, use 1-2 location-based hashtags.
  • 1-2 distinctive hashtags (like #VengresoPics or #VengresoVids) that you or your business is likely to use exclusively.  If you can convince the rest of your organization to look for and share information using those specific hashtags, this will aid in finding your own content and boost employee advocacy.

Construct Native Videos

From a search engine optimization standpoint, it’s unclear how LinkedIn and Google index native videos.

However, I am aware, based on observations, that LinkedIn publishes native videos frequently; consequently.

the more effectively you optimize your title and description, the more likely it is that others will click through and watch. Don’t forget to use appropriate hashtags!

Incorporate Keywords Into Your LinkedIn Lives

It’s a terrific chance to incorporate keywords in the description part of a LinkedIn Live. When creating a Live show, you can also use them in the titles and your plan.

Find one or two keywords that are “key” to your business (for us, it might be “#VengresoLive” or “Social Selling” or “Personal Branding” or “#LinkedInTips”) and use them in the title of your show.

Afterward, regularly promote the show.  You’ll likely succeed in establishing yourself as an authority in that industry and receive excellent SEO as well.


Never forget your personal information if you want to build your personal brand, which you should want to do.

To make it comprehensive and appealing, you must first write a thorough synopsis, which is displayed at the top.

Keep in mind that this will be the first thing visitors see when visiting your profile. Give a brief introduction to yourself that includes your current situation, objectives, and career aspirations. It functions as a tiny teaser.