February 25, 2024

How To Write A Good Business Plan: Are you having issues writing a good business plan? Did someone ask you to submit a business plan in order to support your business yet you don’t know how to start? Read on. 

How to Write a Good Business Plan


An accurate business plan guides you through every stage of starting and managing your business.

You’ll use your commercial enterprise format as a roadmap for how to structure, run, and grow your new business. It’s a way to organize the key factors of your business.

A Good Business Plan

Business plans can assist you to get funding or delivering on new enterprise partners. Investors choose to experience and have an assurance that they’ll see a return on their investment.

Your business plan is the tool you’ll use to persuade humans that working with you or investing in your business is a smart choice. 

Not every successful enterprise launches with a formal business plan, but many founders locate value in taking time to step back, look up their thought and the market they’re searching to enter and recognize the scope and the method behind their tactics. That’s where writing a good business plan comes in. 

What is a Business Plan 

A business plan is a document or file that describes your business, the products and services you sell, and the clients that you sell to.

It explains your commercial enterprise strategy. How you’re going to construct and develop your business, what your marketing approach is, and who your rivals are.  

A business plan is a file describing a business, its products or services, how it earns (or will earn) money, its management, and staffing, its financing, its operations model, and many other details imperative to its success.

Most business plans additionally encompass monetary forecasts for the future in a clearly huge way in a major way. Setting sales goals, price budgets, and predictions for money flow is the opposite of popular belief. 

Steps on How to Write a Good Business Plan 

Naturally, you can choose to write your business plan as you choose to. You do not really need a degree to do so.

However, writing a good business plan will help the foundation of your business and give you a formal approach in case you need funding for your business.

Read the following steps:

1. Executive Summary

The executive summary is an overview of your enterprise and your plans. It comes first in your graph and is ideally only one to two pages.

Most people write it longer, though. Ideally, the executive summary can act as a stand-alone file that covers the highlights of your specific plan.

In fact, it’s very frequent for clients to ask for only the executive summary when they are evaluating your business.

If they like what they see in the summary, they can request the plan, accept to do business with you or probably fund your business. 

2. Your Company’s Description

Use your company description to provide detailed information about your company. Go into detail about the problems your business solves.

Be specific, and list out the consumers, organizations, or businesses your company plans to serve. 

This section of your business plan should answer two fundamental questions: who are you, and what do you plan to do?

Answering these questions provides an introduction to why you’re in business, why you’re different, what you have going for you, and why you’re a good investment target

It also shows the kind of business you are going into; Small and medium enterprise (SME), Large business enterprise, partnership enterprise, sole proprietorship, etc. 

This section showcases your mission statement, vision statement, business model, business objectives, your team or personnel, and their salaries (if any). 

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3. Market Research 

This section is where you will showcase all of the information about your potential customers. You’ll cover your target market as well as information about the growth of your market and your industry.

First, describe your target market. Your target market is the group of people that you plan on selling to. Try to be as specific as possible.

With a solid target market, it will be easier to create a sales and marketing plan that will reach your customers.

4. Pricing and Sales

The pricing and sales plan section of your business plan details how you plan to reach your target market segments, how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success.

It shows how you intend to market your products and services to your target market to meet a wider audience.

The pricing & sales chapter of your business plan can also be a good place to include a SWOT analysis.

SWOT analysis means Strengths, weaknesses, opportunities, and threats.

This is purely optional but can be a good way to explain how your products and services are positioned to deal with competitive threats and take advantage of opportunities. 

5. Company Personnel and Management 

This section has to do with the people you will employ to help manage your business in different capacities 

Investors look for great teams in addition to great ideas. Use this chapter to describe your current team and who you need to hire.

You will also provide a quick overview of your legal structure, location, and history if you’re already up and running.

Include brief bios that highlight a person’s sphere of influence, how they function, and what they do for the growth of the business. 

6. Financial Estimations

This is where the herculean task comes in for most people who are just starting a business. However, do not beat yourself up, this is just an estimation to show how profitable your business will be if your investor chooses to invest in your business. 

Financial estimations are recorded on a daily, weekly, monthly, or yearly basis as they may be. The sole aim of every business is to make money and as such this section is very important.

It is the amount of profit that your investor or you personally will earn that will give you the momentum to start up the business. 

This section will also show possible losses that can arise in the business. 

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7. Logistics 

This includes everything you will need to get the business running. Ranging from transportation, waybill, import, shipping, equipment, packaging, suppliers, inventory, etc. 

Logistics and operations are the workflows you’ll implement to make your ideas a reality.

If you’re writing a business plan for your own planning purposes, this is still an important section to consider, even though you might not need to include the same level of detail as if you were seeking investment.

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